ABOUT
MOTYFS is a unique brand of jewelry born from collaboration between SAMUSA, a jewelry design and production company from Sarajevo, Bosnia and Herzegovina, and BeeRight LLC (Atlanta, USA) and its subsidiary BeeRight Limited (London, UK). This collaboration aims to combine SAMUSA’s unique jewelry design talents with BeeRight’s e-commerce expertise to establish a worldwide loyal audience and following, enhance the popularity of SAMUSA’s unique designs, and ultimately promote growth. This collaboration aims to include joint marketing campaigns, exclusive product launches, and co-branded collections such as MOTYFS and custom jewelry line LOVECATION.
SAMUSA emerged in 2017 as an architecture and geography-themed jewelry designer and manufacturer. Their focus is on themes and motifs from Bosnia and Herzegovina and the Balkans region. The creative side behind the SAMUSA brand is architect Tarik Musakadić who merged his architectural education and training with jewelry-making traditions and crafts of his family. The result is the combination of tradition and modern architecture, utilizing simple designs, that makes SAMUSA jewelry very recognizable, authentic and unique.
BeeRight LLC is a U.S. representation agent, wholesale distributor and e-commerce merchant, in existence since 2014. BeeRight LLC is incorporated in the State of Georgia and has offices in Atlanta (Georgia) and Dubai (UAE). In 2020 BeeRight LLC expanded into the United Kingdom market. We opened our UK office by forming a company BeeRight Ltd. The company is currently present on Amazon USA, Amazon UK and Amazon Canada.
SAMUSA’s architecture and geography-themed jewelry incorporates designs inspired by iconic buildings, skylines and landmarks of the cities in Bosnia and Herzegovina. These pieces feature intricate details, patterns and unique shapes that depict the beauty and significance found in buildings or geographical features.
Their map-themed jewelry is a unique and creative style of jewelry that incorporates designs inspired by maps and cartography. These pieces feature intricate details of maps, including outlines of countries, states, cities, and can occasionally include precious stones marking locations of landmarks.
SAMUSA’s jewelry is crafted using silver, sometimes it is gold plated, and comes in the form of pendants/necklaces, bracelets, earrings, rings, brooches, pins, anklets and military-style dog tags. Their jewelry serves as a meaningful and personalized accessory, reminding customers of their favorite places, memories, or aspirations to explore new destinations. Overall, SAMUSA’s architecture and geography themed jewelry offer a creative and unique way to celebrate the beauty of our built environment and natural world through wearable art.
SAMUSA teamed up with BeeRight in 2023 in order to capitalize on BeeRight’s e-commerce expertise and expand the availability of their products to a wider worldwide audience. BeeRight has been in the e-commerce business since 2020 on Amazon US and UK, and their tried and tested e-commerce business model has proved to be widely successful.
Coincidentally, BeeRight is owned by several architects whose design expertise and ideas will enhance SAMUSA’s own and will give birth to a new generation of world-inspired jewelry through their common world brand of jewelry – MOTYFS and custom jewelry line LOVECATION.
MOTYFS is a jewelry collection named using a playful twist of English word motif(s), which describes a feature in a decoration or design, a repetitive form typically creating a pattern. We selected this word because it closely describes our products and we found it very fitting to name our brand.
LOVECATION is a custom jewelry line named as a playful combination of English words LOVE and LOCATION. It describes our special line of custom jewelry made to order from information provided by our customers. Each piece is crafted to memorize a special place important to the customer, whether it is a map location or an architectural building. The piece can memorize locations such as the place where one fell in love, got married, got engaged, met an important person, place of birth of their child, and other special events from one’s life.
Thank you for your interest in our inspirations, ideas and jewelry products. We hope you will like what we have to offer in our collections under the PRODUCTS tab and our custom jewelry line LOVECATION.
